When to post on TikTok: A simple guide

Sometimes, It’s Just Not What You Post On TIC Toc but When you post.

Marketer decides when to post on TikTok

If you are looking to grow your presence on the app, or are you taking advantage of first timeKnowing when your audience is active is essential to getting the most reach.

The HubSpot Blog 300+ marketers surveyed To know the best time to post on TikTok. Let’s take a closer look at the results.

Free eBook: The Marketer's Guide to TikTok for Business [Download Now]

table of contents

best days to post on tiktok

best time to post on tiktok

How to find the best time to post on TikTok for your business

Can you post too much on TikTok?

best days to post on tiktok

The best days to post on TikTok are Saturday, Friday and Sunday, in that order. The worst days are Monday and Tuesday.

when to post on tiktok

best time to post on tiktok

A quarter of marketers found that the best time to post on TikTok is between 6-9 pm, followed by 3-6 pm and 12-3 pm.

what time to post on tiktok

Since TikTok is popular with the Gen Z crowd — and they’re at school during the day — the “dead zone” in the morning and early afternoon makes sense.

So, if your audience tends to be younger, stay away from these slow hours and try to post later in the day.

How to find the best time to post on TikTok for your business

Our research determined the best time and day to post on TikTok. However, this may differ for your audience based on their location and activity.

To get a better picture of when your audience is most active, try the following strategies:

1. Check your audience analytics.

You can access tons of data about your audience and their behavior — including when they’re most active — under the Analytics tab.

To get there, you’ll need to log in to your tiktok for business Account. Then, follow these steps:

1. Select the hamburger menu on the top right corner of your profile page.

2. in Settings & Privacy menu, select maker toolsThen analytics (as shown in the image below). If you haven’t enabled analytics yet, you’ll be asked to turn it on.

Tiktok Analytics

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3. Then, you will see a dashboard with an overview of various metrics. To get more information about your audience, select the Followers tab. From here, you should see your audience metrics, as shown in the image below.

sample tiktok follower analysis page

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You’ll be able to see where your audience is located and when they’re most active. Take note of this information, compare it to the data we received, and choose a time frame that aligns with your audience’s attendance.

2. Check your top performing TikToks.

One of the easiest ways to find the optimal posting time is to check what has worked in the past.

Take a look at your Tiktok who have performed above average. Were they posted later in the week? in the beginning? Did they gain traction during the morning, afternoon or evening?

Use this information to inform your posting schedule going forward.

3. Don’t be afraid to experiment.

It’s important to note that testing different posting schedules is always useful to find what works best.

For example, our data shows that 6-9 pm is the best posting window — and let’s say your in-app analytics shows that your audience is most active on Fridays. You can run your own experiment where you post at different times on Fridays to see what generates the most engagement.

Can you post too much on TikTok?

Most marketers post on TikTok 4-6 times per week, However, like many social media sites, it is possible to post too much and oversaturate your audience.

It’s best to test different options and come up with a strategy that aligns with your goals so that when you post, you’re sharing the content your audience wants to see and when they do. be most likely.

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