Productivity is on the mind of almost every marketer, but what is productivity? How do you know if your idea of productivity aligns with that of your company or teams? Why is this important, and what can you do to be more productive?
In this article, we’re going to explore productivity, what it means, and why you should care.
What is productivity?
dictionary.com defines productivity as “the quality, state, or fact of being able to generate, create, increase, or bring forth goods and services”. In economic terms, the meaning is the same – it is essentially a measure of the production of goods and services available for monetary exchange.
However, productivity can mean something different when applied to our personal and professional lives. According to friday.appa productivity management tool, productivity It is how efficiently you can consistently complete the tasks that are important to you.
For many people, productivity can mean checking everything off their daily to-do list. For others, productivity may be about getting more done in less time. No matter your goals, you want to avoid “toxic productivity”. Toxic productivity is the constant desire to be productive, no matter what the cost.
Fortunately, it is possible to strike a healthy balance and be productive without overdoing it.
how to be more productive
If you’re struggling to get your tasks done or you just want to be more efficient, here are some ways to be more productive in and out of the office.
It is a common misconception that multitasking can increase productivity because it involves working on multiple tasks at once. However, according to recent studies, only a small percentage of people can effectively multitask because the human brain can only focus on one task at a time. studies.
Multitasking causes our brains to divide attention between different tasks, which can lead to more mistakes and lower quality performance. Instead, try grouping similar tasks together and tackling them one by one.
There have been times when I got so engrossed in a project that I accidentally skipped lunch or worked exceptionally late into the evening. While putting in more hours or skipping meals may allow more time for productivity, the reality is that your body needs fuel and time to recharge.
Schedule breaks during or between tasks, and use that time to eat lunch, take a walk, stretch, meditate, or relax.
You must be comfortable saying ‘no’ to increase and maintain productivity. It’s great to be helpful whenever possible, but you should always say ‘no’ to last minute requests, urgent phone calls or any plans to set you back on your progress.
Otherwise, you can slow down your workflow by taking on too many responsibilities from others.
Design your workspace to optimize productivity
Whether you work from home or in an office, your workspace needs to be designed for productivity. It can be as simple as designating your workspace as a “no-phone zone” or a quiet room. You want your work area to be comfortable, free of distractions, and equipped with the materials you need to complete your tasks – such as a computer, desk, comfortable chair, pen, paper, etc.
why productivity is important
At the company level, increased productivity leads to higher profits – making the organization more competitive in the marketplace. On a personal level, it boosts morale because it feels good to check everything off your to-do list. It’s nice to know that you’ve finished all your tasks early with time to spare.
Here are some examples of how you can be productive:
Break large projects into smaller tasks.
Trying to complete a large project all at once can be challenging, and the intimidation of it can stop you in your tracks and slow production. Instead, look at the different components of the project and find ways to break it down into smaller tasks that you can complete over time.
Develop healthy habits.
Healthy habits are a great way to be productive because they encourage consistency. For example, exercising every morning and eating a nutritious breakfast will ensure that you always have the energy to go about your daily tasks.
Create a daily to-do list prioritizing the most important tasks
Before starting your day, make a to-do list with your most urgent duties posted at the top. If you’re confused about what to do during your day or unsure what to do next, refer to your to-do list.
Productivity is different for everyone, so check with your team to make sure everyone’s productivity goals are aligned. And if you struggle to accomplish your tasks, you know how to keep yourself on track.
Editor’s Note: This blog post was originally published in January 2017, but was updated in July 2020 for comprehensiveness and freshness.