What are Reels on Facebook and how do you make them?

Short-form video is everywhere online and after giving TIC Toc and Instagram Reels run the show, Facebook Finally Facebook joined the party with Reels.

marketers make reels on facebook

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What are Reels on Facebook, how do you create them, and how are they different from other short-form video platforms? We’ll cover that more below.

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. While anyone can create Reels, it has been marketed as an additional way for content creators and influencers to reach new audiences.

As an incentive to use Reels, Meta is offering creators bonus payments based on the performance of their Reels, an initiative they first introduced on Instagram.

in a statement, The tech company said that they are developing a suite of creator monetization options and Reels is one aspect of it.

how to view facebook reels

There are three main ways to access the Reels page on Facebook: the homepage, the Watch tab, and the Menu tab.

From the home page, you’ll see Reels on your newsfeed as you scroll down.

how to view facebook reels

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You can also access the Reels by tapping on the Watch tab and navigating to the Reels tab.

How to View Facebook Reels from the Watch Tab

Finally, tap on your Menu tab and click on the Reels shortcut.

How to View Facebook Reels from the Menu Tab

how to make reel on facebook

Facebook Reels Features

Currently, Instagram Reels offers more functionality than Facebook Reels, but many features intersect. Here’s what’s possible on Facebook Reels:

  • video editing – Similar to TikTok and Instagram Reels, you can stitch together multiple clips into a Reel from within the app or upload them from your Photos app.
  • Music & Audio Libraries – Add music from Facebook’s library or use audio used and/or generated by other users.
  • length – A Facebook Reel can be up to 60 seconds long.
  • pace – You can slow down your video up to 1x and speed up up to 3x the original speed.
  • influence – Add filters to your reel by exploring Facebook’s effects library. Some are created by Facebook while others are created by users.
  • watch – You can record your reel hands-free using the in-app countdown timer.
  • green screen – If you want to apply background from your camera roll, use green screen effect from effects library.

Here’s what’s currently unavailable from Facebook Reels:

  • reel remix -It allows you to repost a Reel shared by another user and add it to your own Reel.
  • video rotation – You cannot rotate or adjust the frame of the video when uploading a video to Facebook Reels.
  • desktop upload – Users can upload reels from mobile devices only.

Follow the steps given below to create a reel on Facebook.

  1. Log in to your Facebook account on a mobile device. Once on your homepage, tap on the + sign and select “Reel”.How to Create Reels on Facebook - Step 1

  2. Upload a video or take a video by tapping on the “Camera” icon.

    How to Create Reels on Facebook – Step 2

  3. Edit your video and add captions using the features on the right.

    How to Create Reels on Facebook – Step 3

  4. Enter your video caption.

  5. Decide who will see your Reel.

    How to Create Reels on Facebook – Step 5

  6. Tap “Share Now” to publish your reel.

You have the option of making your Reel public to anyone on or off Facebook, restricting it to your friends, and hiding it from specific friends.

How to Create Reels on Facebook – Step 6

Are Facebook Reels different from Instagram Reels and TikTok?

In terms of features, Facebook Reels is very similar to other short-form video platforms.

Where they differ, they have their audience. TIC Toc Favors a younger audience, mostly Gen-Z. Instagram Reels and Facebook Reels have an older audience, with a large American age group between the ages of 25 and 44.

With this in mind, a one-size-fits-all approach may not be the best strategy. As always, brands will have to adapt their approach based on their target audience and what they are watching on each respective platform.

While Instagram focuses on aesthetics, TikTok is more about authenticity. Because Facebook Reels is new, it’s not clear what viewers are looking for but somewhere in the middle is a strong place to start.

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