Ultimate List of Email Marketing Statistics for 2022

Webinars, video campaigns and social media posts are relatively new channels for marketers to reach their customers. But, don’t let your contemporary communication methods distract you from one of the oldest, yet most effective strategies – email marketing. In fact, email ROI is an impressive $36 for every $1 spent,

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If you’re still hesitating, keep reading — we’ve put together a list of email marketing statistics hubspot To demonstrate how powerful email can be. Here, you’ll find:

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General Email Marketing Statistics & Best Practices

Email Marketing Stats: Graph Showcasing Email Marketing Revenue to 2027

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  • There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. ,Statista2021)
  • Over 306 billion emails are sent and received each day. ,Statista2021)
  • 64% of small businesses use email marketing to reach customers. ,campaign monitor2021)
  • 37% of brands are increasing their email budget, and only 1.3% are cutting. ,litmus2021)
  • The most effective strategies for email marketing campaigns are customer segmentation (78%), message personalization (72%), and email automation campaigns (71%). ,HubSpot Blog Research2021)
  • 33% of marketers send emails weekly and 26% send emails several times per month. ,databox2022)

Email marketing statistics: graph showing frequency of sending emailsimage Source

  • 63% of businesses reduce the frequency of emails they send to customers based on their level of engagement. ,databox2022)
  • 41.5% of brands say email marketing is very important to business success, compared to 78% in 2020. ,litmus2021)
  • 77% of marketers have seen an increase in email engagement in the past 12 months. ,Not another state of marketing2021)
  • Globally, Fridays see the highest email open rates (around 19%) compared to the lowest open rates on Saturdays (17%). ,campaign monitor2021)
  • 43% of marketers are changing how they measure email performance because of Apple’s Mail privacy protections, and 24% are not making any changes right now. ,litmus2021)
  • One of the most important ways that email marketers are adapting to recent data privacy changes is by prioritizing different KPIs. ,HubSpot Blog Research2021)
  • The most effective email subject lines include curiosity, include promotional offers, and are personalized to each recipient’s interests. ,HubSpot Blog Research2021)
  • QA, A/B, and spam testing of your emails leads to higher ROI. Enjoy 28% higher returns when you implement testing for your email program. ,litmus2022)

B2B Email Marketing Statistics

Mobile Marketing Statistics

Email Marketing Stats: Email Views by Device Type

  • About 55% of global website traffic is generated from mobile devices, excluding tablets. ,Statista2022)
  • 46% of smartphone users prefer to receive communications from businesses via email. ,Statista2021)
  • Apple iPhone’s native email app has the highest market share, followed by Gmail. ,Litmus Labs2022)
  • Nearly 1 out of 5 email campaigns is not optimized for mobile devices. ,superoffice2020)
  • Launching a mobile-responsive email design can increase unique mobile clicks by up to 15%. ,MailChimp2021)
  • 56% of marketers leverage mobile-friendly email in their email marketing strategy. ,HubSpot Blog Research2021)

B2C Email Marketing Statistics

Email Marketing Demographics 2021

Email Marketing Stats: How Often Consumers Check Emailimage Source

  • In the US, 35% of survey respondents have two email addresses and 28% have more than four. ,Statista2021)
  • Consumers spend an average of 10 seconds reading brand emails. ,Statista2021)

time spent reading email

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  • 40% of consumers say they have at least 50 unread emails in their inbox. ,hubspot2020)
  • Email is the primary way consumers in the US find coupons from brands. ,Statista2021)
  • Recognizing a sender is the most important factor in deciding whether to open an email, followed by actually reading an email. ,pathwire2021)
  • The average bounce rate across all industries is 9.96%.
    ,constant contact2022)
  • 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scan their inbox on a mobile device. ,bluecore, 2021)
  • 74% of Baby Boomers think email is the most personal channel for receiving communication from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (bluecore, 2021)
  • The most important steps marketers take when creating their emails to champion reach are to write short, descriptive subject lines, make links and buttons easy to see, and keep paragraphs short and simple. ,pathwire2021)

Apply Your Email Knowledge

Several data points will help you make the case for investing more time and money in your email marketing strategy. While you can refer back to this post at any time, you can also start implementing them in your next campaign.

Editor’s Note: This blog post was originally published in March 2019, but was updated for comprehensiveness and freshness.

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