Top Marketing Holidays of the Year, According to Marketer Data

As a business, you probably run marketing campaigns throughout the year.

popular marketing holidays

There are specific opportunities, however, where you can spend the most time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events such as Black Friday can bring in significant sales and revenue compared to other days of the year.

In this post, we take a look at the holidays and annual events marketers spend the most money on and why.

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For what holidays and annual events do marketers create strategies?

We asked marketers and advertisers about the holidays/annual events they are planning on to create marketing strategies for the next 12 months. They were asked to select up to three options, and the top three responses were:

  • Winter/end-of-year holidays (eg New Year’s Day)
  • black Friday
  • Halloween

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What holidays and annual events do marketers spend the most money on?

We asked marketers and advertisers about the holidays/annual events they spend the most time and money marketing on. The top holidays were the winter/end-of-the-year holidays, Black Friday, Halloween, and Valentine’s Day.

Graph showing the holidays and annual events that marketers spend the most money on

We also asked marketers why they spend the most money on the events they choose, and the most common response was that their chosen annual holidays and events drive the most sales and bring in the most revenue.

For example, some marketers say they spend the most money on marketing for Black Friday because people begin their holiday shopping during this time and are more excited and willing to spend money, so It is essential to reach them with effective and personalized campaigns. Marketers may put more time and effort into creating a marketing campaign for Black Friday because it pays off.

Holidays and annual events provide opportunities for all businesses

Every business is different, but holidays and annual events are great for sales. How do your marketing campaigns, marketing spend, and high-traffic events align with those of other marketers?

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