You can roll your eyes all you want, but it’s about time we all started taking TikTok seriously. What was once an exclusive game of online teenagers is now a platform that is accepted by people of all ages.
This is where millions of people spend hours stuck in endless scrolls of content. And if you’re not marketing your brand here, you’re missing a huge open target.
So here we have a great guide for TikTok Marketing. You’ll learn what makes it unique as a platform, who is using it, what type of content to create, and—perhaps most important—how to direct people away from it and into your landing page.
What Makes TikTok Different (And So Powerful)
For many people – especially those who have moved past adolescence – short-form content like TikTok and Vine seem an insult to their intelligence. TikTok is a historical moment that marks the end of intelligent civilization, Correct? Wrong.
Aiming at content that lasts 30 seconds is easy. It’s like playing with house money: even if the video doesn’t rock your world, you’ve put in very little time. There is a greater commitment to more traditional forms of content—blog articles, eBooks, videos, and white papers.
The short length of TikTok videos is what makes them so powerful. Even if you see one you don’t like, you’ve scrolled through it in seconds: no harm, no foul. Another magic trick the app plays on you is auto-play and auto-loop. They’re relentless, leaving you chasing the next laugh, then the next laugh, and the next laugh.
Social media platforms are designed to keep you scrolling and engaged. In this, Tiktok is the undisputed winner. (and although you can see tiktok long-form content In the future, short-form is where TikTok shines.)
It’s like when someone you know brings you something that you take without asking for it or not even realizing you wanted it in the first place. You might have gone on YouTube to watch a movie trailer and 45 minutes later came across a recipe for Chicken Tikka Masala. It happens to the best of us—don’t worry.
And one last thing to consider: even if you don’t have TikTok, you’ve seen TikTok content, and you’re going to watch it again. Such is the porous nature of online life. The best of TikTok is reposted to YouTube, Facebook, Instagram, Twitter, WhatsApp and every other platform you visit.
Who is using Tiktok?
As of last year, TikTok had been downloaded over 3.3 billion times, with more than 1 billion active monthly users Currently—and over 1 billion video views per day!
One thing you may be interested to know is 59% of TikTok users are women, So if you’re looking to market to women (specifically women aged 19-29), this is where you’ll find them!
It increased massively during the pandemic. Not only in viewership but also in demographic diversity. In the last 18 months, adult users have grown 5.5x.
- Below 18: 28%
- 19-29: 35%
- 30-39: 18%
- 39+: 19%
These new mature users are not only passive observers, but bragging Engagement Rate 17.99%, They are creating original content out there.
how to make sense of the algorithm
it is important to understand How the TikTok algorithm works If you want to run a successful marketing campaign on the platform. But don’t worry, you don’t need to be a coding or math wizard. All you need is a dash of common sense, intuition and problem-solving.
based on early exposure geographical situation, After that, exposure is based on the performance of a limited group. “Performance” is complicated. This is an undefined count influenced by the number of watches, likes, shares, comments and saves.
Hashtags are not very fashionable on Instagram and Facebook. However, on TikTok, hashtags matter. It is also curious that supposedly dormant volcanoes can erupt at a moment’s notice. In other words, old TikToks can sometimes magically go viral again.
What types of content work (and how)?
Here are examples of the most solid options for spreading your message to your target demographic through TikTok marketing.
In-feed advertising is the traditional way to get your brand out there. Like a banner in the newspaper or an advertisement on TV, you can pay to put your message on people’s screens.
This is a great strategy because it guarantees exposure to your chosen demographic. However, it costs money, and people may feel negative about your brand dividing users’ experiences.
Unfortunately, you cannot use keywords for TikTok ad content yet. However, a good trick you can use for your ads is to have your content appear above “others’ searches” in the “Search” section.
This effectively does exactly what fine-tuned keyword placement does: It places your brand on your target audience’s feed.
And now that you’ve got your brand image in front of the right person in the right place, you need to get the right content. If it’s a generic “please buy” piece, people will ignore it like a traditional ad that’s distracting them from their in-app experience.
The trick is to create content about how your target audience’s problems are solved or how they can achieve their goal. Once you’ve got their attention on it, you direct them to you with a CTA Landing PageWhere they can meet what they were looking for in the first place.
For example, you can drive more people to your landing page with headline content like this:
- How to fix your (x) with (your product)
- How to make (x) with (your product)
But how much will it cost you? Well, the prices start $10 per cpm (cost per 1,000 views). However, this requires you to spend a minimum of $500 on each campaign. So if you have little or no marketing budget then you need to carefully consider whether it is worth your time.
Influencers are all over the internet, and no place more so than TikTok. You can collaborate with popular content creators on TikTok to use or endorse their products.
Of course, the more authentic and honest the collaboration, the better because transparent paid promotion is a hollow promotion.
Let’s say you can associate with an influencer with knowledge, experience, or a consumer tie to what you do. In that case, it will break the bond of trust between their followers and your brand.
This is where a high-quality landing page is essential to securing a sale after following the sponsor’s link. check it out blow up ltf landing page As an example of our unique service and product pages.
Lots of brands have their own TikTok channels, from Apple Music to Chipotle, The Washington Post, and ESPN.
You can give your brand an energetic personality and an exciting voice. However, be sure to respect the spirit of the forum. It is a short-form content platform meant to be homemade, relatable and conversational.
Just check out Unbounce’s branded Tiktok channel smart copy, Here we have humorous content that addresses the problems of our target audience in a relatable and fun way, providing the solution as subtext. What’s great about it—and what makes it successful—is that the channel isn’t selling anything directly. It provides relevant content that people actually want to see and directs to the product landing page of Bio Unbans!
@trysmartcopy My first business took months! Have you tried this website yet?!? #smallbiz #smallbizowner #freelancer #BusinessOwnerLife ♬ You Belong With Me – Sia
Pro Tip: Writing snappy copy for your posts can be a handful. did you know you can Use smart copy to generate TikTok views for your business? Try it for free today!
As we said earlier, hashtags matter. So, of course, consistently add relevant hashtags to your content. However, you may also want to make your own.
For example, let’s say your target audience is older: you’ll need to find the hashtags they use. TikTok revealed that the following hashtags have received the following views so far:
- #Family – 67 billion views
- #momsoftiktok – 44 billion views
- #Daddy – 25 billion views
- #momlife – 20 billion views
- #FamilyTime – 8 billion views
- #parenting – 4 billion views
So, in short, making your product or content relevant to these popular hashtags will keep you in their sight.
A concrete example would be what Adweek calls “Most Influential Campaigns on TikTokFrom Elf Cosmetics and their #eyeslipsface campaign. They’ve garnered over 4 billion views with over 5 million video contributions—wow!
Get the most out of TikTok with optimized landing pages
Tiktok marketing matters because its popularity is on the rise across all demographics. There’s a very good chance that your target audience is using it—so you should too!
Now you also know that the best way to expose your brand to them is through in-feed advertising, influencer marketing, branded content, and using hashtags. However, TikTok has a higher bounce rate than other forms of social media, which is why you need a solution designed to prevent people from leaving your landing pages.
Unbounce is useful for TikTok marketing because it reduces bounce rates on an app designed to prevent users from leaving. with smart builderWith instant copy generation, you can create unique high-converting landing pages that generate up to 30% more conversions. More conversions means more leads, sales and signups!