The Complete List of Meta Tags, Why They Matter for SEO, and How to Write Them

Meta tags can be used to increase a website’s visibility on search engines, so they are undeniably important for SEO.

On the other hand, if written improperly, they can negatively affect the SEO ranking of your website.

Let’s find out what meta tags are, why they matter for SEO, and how to use them properly to reap the benefits.

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What are meta tags?

Meta-tags are snippets of HTML code that are capable of being crawled by search engine robots such as Google.

They are influential in determining the visibility of a web page on SERPs. meta tag pages <शीर्षक> section and are only visible in the HTML code:

An example of a meta tag in code

Why meta tags matter for SEO?

Meta tags are one of the main channels a website has to communicate with search engine robots – those responsible for crawling the content of pages to be indexed. Meta tags are used to indicate to search engines whether or not a page should be indexed, and adds additional information about its content.

This turns meta tags into one of the core aspects of SEO strategy for two main reasons. With good writing and configuration of meta tags, we can help robots have a better understanding of the content of each page of a website, so that we are more likely to rank higher in SERPs.

Additionally, meta tags can provide users with additional and quality information to get more clicks and higher CTR in searches as well as provide them with a better experience within the website.

examples of meta tags

Meta tags are an essential part of a successful SEO strategy, which is why it’s important to write them in a unique way, keeping Google in mind, but also the user, in order to rank higher. Let’s look at some examples of how you should and shouldn’t write meta tags.

Examples of basic meta title and meta-description tags

With meta title and meta-description tags we tell both robots and users about the main topic of the page and the SERPs.

they should be written in a unique and original So that they describe the content and attract the attention of the visitors. This way we can manage to appear on top of major websites or directories as well.

Example of meta description on SERPs page

On the other hand, if we do not optimize the title tag with the main keywords and topics of the page, nor in an attractive manner, it will be more difficult to appear in the first position of SERPs.

And not only: abstinence keyword stuffing is also recommended, which means we should not repeat a word too much because otherwise it sounds unnatural.

An example of keyword stuffing in the meta description

Examples of Meta-Tags That Can Harm Our Overall Digital Strategy

Poor setup of meta tags, either by mistake or lack of knowledge, can do a lot of damage to the overall visibility of a website.

so we’re talking robots meta-tag with content = “noindex” Through which we signal to search engines that we do not want a page to be indexed – hence visible – in SERPs. With this example of a robots meta tag, it is difficult to get organic clicks on a web page from Google because it will not be listed.

<मेटा नाम = "रोबोट" सामग्री = "नोइंडेक्स, नोफॉलो" />

An example of a noindex meta tag

on the other hand, with content = “index” We tell the robot that we want to be indexed to appear in SERPS results:

<मेटा नाम = "रोबोट" सामग्री = "अनुसरण करें, अनुक्रमणिका, अधिकतम-स्निपेट: -1, अधिकतम-वीडियो-पूर्वावलोकन: -1, अधिकतम-छवि-पूर्वावलोकन: बड़ा" />

For this reason, it is very important to know how to avoid these examples of meta tags that can significantly reduce a website’s visibility on search engines.

how to write meta tags

If you are wondering how to write meta tags for better performance then it is important that you always write content with your users in mind. Then, if you have designed a well implemented SEO strategy, it will automatically help you to rank your pages.

That’s why, when you write the meta tag, you must remember to include the theme or subject of the page. If it is possible with your main keyword or synonyms, especially in the case of title and meta-description tags.

It is important to follow the following tips to adhere to Google’s guidelines for trying to rank better when writing them.

title tag

Using the title tag, we indicate the title of the page content to both Google and users on search engines. This tag should not be confused with Heading 1, the main heading of the text. The title meta tag is only visible to users on search results, not within the page.

Best practices for writing title tags:

  • Summarize the main topic of the page with the main keyword or words.
  • Write unique, original and catchy titles to attract the attention of the users and increase the CTR of the page in SERPs.
  • Be precise and descriptive based on the content of the page.
  • Don’t exceed or repeat keywords.
  • Please do not exceed approximately 60 characters (max 580 pixels).

how to write title tag

In WordPress or similar CMS tools, you can install SEO plugins like all in one seo, rank math either Yoast SEO Which will help you to edit and preview your title tag.

wordpress title tag tool

or you can add the following code to your webpage You can also paste in:

<शीर्षक>What is a website title (title tag) and why does it matter for SEO?

A HubSpot Title Tag Example on SERPs

In some CMS tools your title tag will automatically match the title of your page or blog. For example, in HubSpot’s Free CMS Your title will also appear as both your title tag and H1.

How to Add Your Meta Title to HubSpot CMS

Sometimes, you want your title and title tag to be slightly different. For example, you want your title tag to be short so that it doesn’t get truncated in search results.

In this case, you can add a separate title tag by pasting the code in the Advanced section of your page settings.

How to separate your title tag from your title in HubSpot CMS

meta-description tag

Meta-description tags provide an option to add a short description of the page, which will appear on the search results.

Although Google doesn’t always display content that creators have proposed, sometimes it can generated automatically Through the content of the page if they believe that the User Generated Content is not of sufficient “quality” or is not related to the User’s query.

Best practices for writing meta-description tags:

  • Write meta-descriptions in a personalized way summarizing the content of the page.
  • Include the keyword naturally at the beginning of the sentence without repeating it excessively.
  • Make them catchy and original.
  • Keep it between about 140 and 160 characters (max 920 pixels).

How to write meta-description tag

You can also use SEO plugins that will help you edit and preview this section:

An SEO Plugin to Help You Create Meta Descriptions

or you can add the following code to your page You can also paste in:

A HubSpot Example of Meta Descriptions on SERPs

Many CMS tools will have a simple text field where you can enter your meta description. CMS for you this text in your Will add to the section. here is how i look hubspot cms,



robots meta-tag One of the key meta-tags in SEO strategy. This tag specifically tells search engines whether a page should be indexed or followed.

  • In general, the default values ​​are index, follow And in most cases it is not necessary to specify them. With this we signal to the robots that we want the page to be indexed on the SERPs and to be followed.
  • Conversely, if we indicate the values noindex, nofollowWe are telling Google that we do not want those links to be followed or to appear on search engines.

Best practices for writing meta robots tags

  • Don’t confuse noindex tags with robots.txt. being robots.txt files We indicate to a search engine whether we want certain pages to be crawled or not, while through the robots tag we inform whether a website should be indexed or not. Therefore it is important not to block noindex pages on robots.txt files, as robots will not be able to read them.

how to write meta robots tag

You can edit the robots tag with Rank Math or Yoast SEO:

Dashboard on Yoast to edit robot tags

Or if you want your page to be indexed and followed, you can add the following code to your page You can also paste in:

<मेटा नाम = "रोबोट" सामग्री = "अनुसरण करें, अनुक्रमणिका, अधिकतम-स्निपेट: -1, अधिकतम-वीडियो-पूर्वावलोकन: -1, अधिकतम-छवि-पूर्वावलोकन: बड़ा" />

to do so hubspot cms, you will navigate to the Settings tab of your blog or landing page. Just add your code in the section titled ‘Additional code snippets’ under ‘Advanced Options’.

How to add meta robots tag in HubSpot CMS

meta viewport tag

The meta viewport tag is used to control the way we tell search engines how to render and display the page on different devices (mobile, tablet, and desktop).

Best practices for writing meta robots tags

  • make use of meta viewport tag across your entire website to optimize content for the mobile version.

How to edit viewport tag?

If you know exactly what you’re doing, you can use your documentation But you can edit your viewport tag. If not, use the default suggested option:

<एचटीएमएल लैंग = "एन">

<सिर> ,

<मेटा नाम = "व्यूपोर्ट" सामग्री = "चौड़ाई = डिवाइस-चौड़ाई, प्रारंभिक-स्केल = 1"> ,



Full list of meta tags

But there are many more meta-tags out there. We provide you a complete list of key meta-tags for your SEO strategy:

Other meta tags are not essential for SEO, but are recommended to keep in mind:

  • author meta-tagto name the author of the page
  • copyright meta-tag, The owner of the rights to the source code of the HTML page.
  • meta name rating tagto specify adult content
  • date meta-tagto indicate the date of the material

As we can see, there are different meta tag Which can be used to help us better communicate with both users and search engines so that everyone can better understand the information provided. But it is important to know each one of them and customize them in an attractive and optimal way.

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