Scheduling Instagram Reels: The Complete Guide

generate instagram reels 43.5% Higher engagement from Instagram videos on average. So if you want to promote your content, it’s time to make the switch.

scheduling an instagram reel after filming

Download Now: Free Instagram for Business Kit + Templates

But there’s a catch. It is impossible to deliver catchy reels everyday. You may have run out of time or ideas. Scheduling Instagram Reels is a great way to keep up with posting every day.

Read the full post to know how to schedule IG reels.

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Benefits of Scheduling Instagram Reels

Still not convinced you should schedule your reels? Here are six key benefits of planning ahead.

1. Posting at the right time leads to more engagement.

Best time to post reels Monday through Thursday is between 9 a.m. and 12 p.m., according to a two-year long research study by Hootsuite. On Saturday you would like to post at 9am and on Sunday at 7pm

Unless you live, sleep and eat with a phone in your hands, it is difficult to stick to these time slots without scheduling posts.

If you want the most engagement on your reels, schedule them when your audience is most active on Instagram.

Best time to schedule Instagram Reels

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2. You’ll be flexible and consistent with content creation.

The idea for a reel can come to you at any time, but you don’t need to publish it right away. Let’s say you just posted a reel an hour ago, and you’re already filming another. It is better to schedule your new reel for the next day. This way, you won’t confuse the Instagram algorithm with excessive posting.

Ideally, your team would post between 14-20 times per week on Instagram For best reach rate per post. Reportedly, creators shouldn’t post less than 4-7 reels per week.

3. You can plan your marketing campaigns in advance.

When it comes to product updates, seasonal sales and other planned marketing activities, you create promotional materials in advance. Build your reels, schedule them for the future and enjoy uninterrupted campaigns.

4. You can post even when you are out of the office.

You’ll get more impressions on Instagram if you publish quality content regularly. Stop posting for a week, and you’ll notice a drop in impressions and engagement.

Let Instagram work for you by scheduling IG Reels while you’re on vacation.

5. You can increase sales and ROI.

Your reels can help your sales team reach their goals. eighty-one percent of marketers Says that video marketing has helped them increase sales. By preparing and scheduling reels, you can help prevent a drop in sales.

Instagram Reels help drive sales

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How to schedule Instagram Reels with Creator Studio by Meta

Meta allows any user to schedule Instagram Reels from August 2022, All you’ll need is access to Creator Studio, Meta’s official, free social media management platform. Let’s go through the process.

1. Create an account and connect your Instagram.

Log in to Creator Studio, and enter your Facebook account details. Then, click on the Instagram icon and follow the given instructions to connect your Instagram account.

How to connect Instagram to Creator Studio

To connect your Instagram profile, the first thing you need to do is create a facebook page (Don’t confuse it with a personal profile).

Then, open the Instagram app and click on “Edit Profile”. Tap “Page” and connect your Facebook business page to your Instagram account.

how to link facebook page to instagram account

2. Build your Reel using Instagram.

create your reel on instagram, and edit it. Add sounds, choose visual effects, or apply filters. Download the video to your phone by clicking the “Download” button. You’ll use your downloaded video for scheduling in the next step.

how to download reel

3. Create a post and format it with Creator Studio.

Click on the green button in the top right corner and choose which video you want to publish. For videos that are less than 60 seconds, use the Instagram feed. Select IG videos to post Reels up to 90 seconds.

It may sound confusing because Reels aren’t mentioned in the dropdown, but all videos you publish to Instagram automatically become Reels.

How to schedule reels with Creator Studio

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Now, upload the reels you want to post. Write a caption, add hashtags if necessary, and choose a location.

Finally, choose a cover image. Creator Studio will provide you with options. You can choose from 15 AI-generated images, upload a custom image, or choose any frame from a video.

Choose a cover thumbnail for your reel

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Navigate to the lower right corner and click on the blue arrow to trigger the publishing options. Select “Schedule” and set the date and time to publish the reel.

Scheduling Instagram Reels with Creator Studio

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this much only! Your reel will be published on the selected day and time.

How to schedule Instagram Reels with other tools

If you manage multiple social media accounts, you may benefit from using a third-party social media management platform.

The process for scheduling a reel is the same regardless of platform. For our example, we’ll show you how to schedule your posts Later

1. Later create account and connect your Instagram.

This step is very easy. Sign up and click “Add Social Profile”. Once you connect your account, you will appear in the latter’s dashboard, where you can create reels.

Comment: The auto-scheduling feature only works for Instagram business profiles. You cannot use creator or personal profiles to schedule reels due to Instagram regulations. is here How to set up a business account on Instagram.

2. Record your Reels and adjust them to meet Instagram video guidelines.

Film and edit video for Reels. Add music and effects. Crop the video to an aspect ratio of 9:16 or 16:9, which is recommended by instagram for optimal viewing.

3. Add video later

Upload your Reel video to the Media Library by clicking the blue button in the top left corner. The video will appear just below.

how to make ig reel later

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Drag your video to the calendar to schedule and open the post builder.

How to schedule reels for later

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4. Format and schedule your Instagram Reel.

In the post builder, select “Post Type — Reel”. Write a caption and add hashtags. Add space and first comment (if necessary). Make sure your reel is up to 90 seconds long, or trim it.

Comment: Custom cover images are not allowed for auto-published reels due to Instagram API restrictions. Select a frame from the video to use as a thumbnail.

Choose the day and time to post the reel. Then, follow the instructions in the screenshot.

Prepare your reels for scheduling

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Click “Save”. Then, your reel will automatically be published at the selected time.

Let us now see the best tools for scheduling Instagram Reels.

Best Apps for Scheduling Instagram Reels

There are three different apps in this section for scheduling IG Reels. We’ll discuss what features they have, pricing, and some tips for using each tool.

Let’s get started!


Scheduling Instagram Reels App, Later

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Aftermath is an intuitive tool for creators and social media managers alike. You can plan, schedule and analyze content across all social media platforms.

What we love about the latter is the visual planner. In this section, you can rearrange upcoming Instagram posts to develop a bespoke look and feel for your social media page.

You can later use in-depth IG and TikTok analytics to determine when your audience is most engaged. That way, you can uncover the best times to post Reels.

For ecommerce, the latter is integrated with Shopify. This allows you to tag products on the post to redirect your audience to the item card.

price ceiling

  • Try it free for 14 days.
  • Pay $18 per month for the Starter plan; $40 per month for the Growth plan; and $80 per month for the Advanced plan.


Scheduling Instagram Reels App, Hootsuite

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Hootsuite is an all-in-one social media management tool that’s best for digital marketing agencies and mid-to-enterprise-level in-house teams. It works with all social media platforms including YouTube.

Hootsuite can be used for:

  • Planning and scheduling posts.
  • Running and optimizing advertising campaigns on social media.
  • Manage communication in Direct Messages and Comments in one place.
  • Monitoring mentions of your brand.

price ceiling

  • Free 30-day trial.
  • The Professional plan is $49 monthly; The Team plan is $179 monthly; The Business plan is $739 monthly.
  • Custom deals are available for enterprises.


Scheduling Instagram Reels App, Publr

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Publer is a versatile tool for social media management and beyond. It enables you to create, curate, schedule and analyze all the social media posts you come across with unique features.

With Publer, you can manage Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business Profile, WordPress site, and even Telegram channels and groups.

Features We Like

  • Publr’s “Link in Bio” feature makes Instagram posts clickable. Analytics included.
  • Integration with Crello and VistaCreate. You can design graphics and turn them into social media posts in one click.
  • Bulk Scheduling. You can create up to 500 posts and schedule them in advance.
  • recycling. Automatically rewrite your top-performing “evergreen” posts with the built-in Spintex generator and schedule auto-generated posts.

price ceiling

  • Freemium for three accounts and limited features.
  • The Professional plan is $15 per month; Includes 7-day free trial.
  • The Business plan is $28 per month; A 14-day free trial is included.

Get more engagement with Instagram Reels Scheduling

Scheduling your reels helps you drive more engagement and attract new followers faster.

If you create content for multiple accounts or on different social platforms, choose a paid social media management app. For creators, we recommend using Creator Studio or trying out Publr’s free plan.

Soon, you’ll be one step closer to your next viral moment.

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