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Artificial intelligence tool ChatGPT has been the center of debate online as there are still a lot of unknowns when it comes to using AI.
Is it ethical? This will happen eliminate jobs, How can marketers use this to their advantage?
Ryan Reynolds is offering a possible answer to the latter in his latest ad for Mint Mobile.
In the video, Reynolds shares the advertising criteria provided to ChatGPT and reads the AI-generated script directly into the camera. He finished the read by calling the technology “mildly terrifying, but compelling”.
Reynolds is no stranger to getting a quick jump on trending topics through his media company, Maximum Effort. Past examples include:
- 2019 aviation gin advertising which serves as a response to the notorious Peloton Wife The controversy was released soon after the original ad went viral.
- A 2021 Peloton ad starring actor Chris Noth aired just days after his character Mr. Big was killed off in the “Sex and the City” reboot “And Just Like That…” The character suffered a heart attack on the show Peloton’s Ride.
Back to Mint Mobile.
While we don’t know whether Reynolds actually used ChatGPT to generate Mint Mobile Scripts, the video provides a glimpse into how marketers can use AI tools to streamline their efforts and explains That’s how many people feel about the possibilities of artificial intelligence – mildly intimidated but compelled.
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