Italian fashion retailer Luisa Via Roma opens first US location in NoHo

High-end European fashion retailers continue to crave a bite of the Big Apple action—but more so in downtown neighborhoods than downtown.

In the latest big store news, Italy’s Luisa Via Roma signed a lease for approximately 13,000 square feet at 1 Bond Street in red-hot NoHo. This will be the brand’s first US location.

The flagship emporium will have 7,855 sq ft at the pavement level and 5,000 sq ft at the lower level. The asking rent was $250 per square foot. The building is across the street from Fashion-Plate. Mayor Eric Adams’ Favorite Private Club, Zero Bond,

The NoHo store will replace Blick Art Materials, which moved to another nearby location last summer.
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Luisa Via Roma, headquartered in Florence, offers fashion apparel for men and women. The NoHo store will replace Blick Art Materials, which moved to another nearby location last summer.

The landlord was repatriated by a team of MONA brokers led by company founder Brandon Singer and led by Michael Cody, Max Kranes and Suzanne Berestock. Dan Harroch of DH Advisors reiterates the tenant.

Singer said, “NoHo has completely changed over the years. Luisa Via Roma knew that Bond Street was where she had to be.

Mona recently represented the Rockfeld Group, the landlord at Gucci’s new store at 45 Ninth Avenue in the Meatpacking District.

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