How To Use Google Ads Keyword Planner, According To 5 Experts

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for my clients.

To do this, some seo research was necessary because we wanted to improve organic traffic. So, I did keyword research to find out what the target audience wanted to read about.

I was able to brainstorm topic ideas and column pages for keywords to use, as well as create a list of keywords we could target.

That’s why Google Ads Keyword Planner is an important tool for marketers.

Free Guide, Template & Planner: How to Use Google Ads for BusinessEssentially, Google Ads Keyword Planner is a free resource that you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy.

Although you need a Google AdWords account to use this tool, which requires billing information, you don’t need to run a campaign or make a purchase to use the Keyword Planner tool.

Below, let’s take a look at how to use Google Keyword Planner and how to apply this tool to your strategy. Then, we’ll look at other free options you can use.

1. Generate keyword ideas.

One of the primary reasons to use Keyword Planner is to generate keyword ideas. You’ll start by writing down a few keywords that you thought of ahead of time.

In the example below, I typed “best crm”, “customer relationship management system” and “customer management system”.

Then, the tool generated a list of over 1,000 keywords. Briefly looking through this list, these keywords struck me as readers wanting to know the best free CRM and best CRM for small businesses. they are two great blog ideas And keywords that you can target in your content.

Google Keyword Planner generates keyword ideas.

When it comes to your keyword ideas, Keyword Planner will also help you come up with other related keywords to add to your search. It’s the “Broaden Your Search” section at the top of the page. it looks like this:

Google Ads Keyword Planner provides keyword suggestions.

For each keyword suggestion, Google’s Keyword Planner will also give you information such as average monthly searches, competition, and PPC bid range.

Keep in mind that competition doesn’t mean how difficult it is to rank for that keyword, but rather how many advertisers are bidding on that keyword in PPC ads. This is still a useful column because if people are bidding on a keyword, it means it has a business intent that is more likely to convert.

But what do the experts say?

Daniel Lofaso – Digital Lift

marketing strategy: Take advantage of low competition keywords.

lofaso Says“SEO pros should take advantage of low competition keywords in their overall strategies to get their sites to compete with the big boys. Low competition keywords are those that rank for little or no domain authority. Can.”

2. View search volume.

Another unit of measurement that is useful on Google Keyword Planner is Monthly Search Volume (MSV).

When you’re creating a keyword idea, you’ll see MSV in the second column. As you can see from the example above, Google gives you a wide range of search engines for MSV.

But do not worry. You can still get a good idea of ​​a more specific number by selecting keywords and adding them to your “plan”. When you go to the “Plan overview” section, you will get impressions. This number is usually very close to the average MSV.

Google Ads Keyword Planner monthly search volume numbers.

Additionally, you can filter the keywords MSV by location. For example, maybe the keyword “charter schools” has a higher MSV in Florida than in California.

Your plan overview will have detailed spaces. You can organize by state, city, county or region.

Google Keyword Planner filters by location.

You can also see the forecast for MSV. This can be helpful in predicting seasonal trends.

Google Keyword Planner forecasts keywords for the year.

Now let’s consult an expert:

Dan Shevan – Wordstream

marketing strategy: Use a balance of low and high volume keywords.

shaven They say“New sites or sites with low domain authority may want to target low volume, less competitive keywords to attract external links and establish more authority in your niche. Over time, you can get more involved in how you target keywords. Be confident and/or aggressive. , but don’t forget to make sure the keywords you’re targeting are relevant to your business and your website as a whole.”

3. Analyze search intent.

Once you’ve gathered a list of keyword ideas, you’ll want to understand search intent before writing a piece of content or drafting ad copy.

The search intent is basically what the reader wants to know. If someone types in “best CRM”, they are probably at the beginning of their research. They want to know what the different types of software are, read reviews and see comparisons.

To analyze search intent, start by looking at the ads that appear at the top of the search results page when you type in a keyword. If companies like yours show up, that’s a good thing.

Google Ads search results on the search engine results page.

Additionally, you can scroll through the organic search results to see what types of articles are being written. It should be easy to gather what the search intent is.

you must be thinking, “Why is search intent so important?” Expert Rachel Leist says this is an important ranking factor:

Rachel Leist – HubSpot

marketing strategy: Address user issues in each piece of content.

List They say“User intent is now one of the most important factors in your ability to rank well on search engines like Google. Today, it is more important that your webpage solves a problem than the keywords the searcher uses. keeps.”

4. Plan search engine ads.

The main purpose of Google’s Keyword Planner is to help you develop Google Ads.

When you log on to your Keyword Planner, you can get search volume and forecasts for the keywords you want to use in a PPC campaign. This section of Keyword Planner is intended to help you run Google Ads.

Google Keyword Planner can help with PPC keyword volume research.

Once you’ve typed in the keyword, you’ll see how many clicks and impressions you could get if you ran google ads Targeting those keywords. Additionally, you’ll find the average cost, click-through-rate, and cost-per-click.

Google Ads Keyword Planner Predictions.

If you want to get started with Google Ads, you may be able to use their CRM and web analytics to directly inform your advertising campaigns. For example, hubspot CRM allows users to create ads directly through the portal.

But let’s see what an expert has to say:

Christina Perricone – HubSpot

marketing strategy: Optimized Google Ads campaigns can yield high ROI.

perricone They say“Google ads have a click-through rate of about 8 percent. Display ads deliver 180 million impressions each month. Paid ads get 65% of clicks on Google for users who are ready to buy. 43% of customers Seen on a YouTube ad. So, yes, Google Ads work. With an optimized ad campaign and lead flow, you can create a high-ROI marketing campaign.”

5. Find competitive keywords.

Finally, another great way to use Google’s Keyword Planner is to see what the competition is doing. You can search a competitor’s website to see what keywords they are ranking for.

All you have to do is type in the competitor’s URL in the keyword search bar. In the example below, we’ve brought in keywords that Salesforce is ranking for.

Google Ads Competitor Analysis.

By looking at competitor’s keywords, you can come up with a whole new list of keyword ideas to target. Plus, they’ll help you brainstorm content ideas. For example, you might be looking for gaps in your competition’s content to fill.

Here’s what SEO expert Neil Patel has to say:

Neil Patel – Neil Patel

marketing strategy: Use your rivals as your greatest allies.

Patel They say“At each stage of the customer journey, your customer has a different desire and will use a variety of keywords. The goal now is to find a list of keywords for each stage of that journey.”

Although Google’s Keyword Planner is free and you can do a lot with the free tool, you must have an AdWords account or run a campaign to get a more specific MSV number. That’s why we’ve put together a list of completely free keyword tools that you can use, in addition to Google’s Keyword Planner:

free keyword planner alternative

1. reply to the public

Answer the Public is a great keyword research tool for brainstorming questions your audience might have.

When you type in a keyword, the site will generate a list of questions people are asking. I’ve found it’s a great tool when you’re trying to think of cluster ideas for a column topic,

In addition, this tool will help you find out the search intent by answering, “What do readers want to know?” And “What are their biggest questions?”

Answer questions from the public for keywords.

2. Google Trends

Google Trends is an excellent tool for finding keywords by location. This is especially helpful when deciding which areas you want to target for a PPC campaign.

Additionally, it is helpful when you want to improve organic traffic. If your company is a brick and mortar store, you should target keywords that people are searching for in your location.

A fun example below shows that in the United States, more people search for Taylor Swift than Kim Kardashian in every state except Nevada.

Google Trends is using the example Taylor Swift and Kim Kardashian popularity.

3. keyword surfer

When you’re building keyword ideas, one of the first things you do is Google them. Google will show you search intent and give you related topic ideas or additional long-tail keywords.

Keyword Surfer makes this process easy. This is a Chrome extension that will show you global and national MSVs directly on Google when you search for a term.

In the example below, I searched for “best CRM”. In the search bar at the top, you’ll see the global and national MSVs. On the right side, you will find similar keywords and related MSVs.

The Keyword Surfer extension shows monthly search volume directly on Google.

Keyword research is an important step in any content or PPC advertising strategy. Once you know your keywords, you can start planning your content and advertising campaigns. For more tips and information, check out our The Ultimate Guide to SEO,

new call-to-action

Source link

Leave a Comment