How TikTok is Evolving from Social Media App to Entertainment Platform

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TikTok is one step closer to becoming an entertainment app. An example of this change is its recent collaboration with Snoop Dogg.

Snoop Dogg, early 2022 death row records acquired Owning a catalog of music from a notorious label. A few months later, he announced that he was removing the catalog from major streaming platforms with the intention of re-releasing it on his own entertainment app.

Although the status of his app is unclear, in 2023 Snoop Dogg decided to re-release the Death Row catalog on the streaming platform – after making it available exclusively on TikTok for a week.

Getting exclusive rights to a popular music catalog (even for a short time) is a major step for TikTok as the app differentiates itself from other social media platforms. entertainment-first approach,

Artists and record labels can benefit greatly from prioritizing TikTok as part of their music rollout strategy. Compared to the general population, TikTok users more likely to pay for music and artist merchandise.

In 2022, TikTok launches its own music distribution platform sound onwhich allows artists to distribute their music globally while retaining ownership of royalties (a major problem artists have with other streaming platforms).

While TikTok can be an effective tool for marketing new music, older songs have also seen a rise in popularity after going viral on the app.

Seen in Mariah Carey’s 2009 song “It’s a Rap” recent surge in currents Thanks to a popular TikTok dance, which featured a fast-paced version of the song.

Celine Dion’s 1996 hit “It’s All Coming Back to Me Now” was the soundtrack to several popular TikTok trends in 2021 and 2022, resulting in increased streams for the song.

although some musicians have expressed disdain To create TikTok-centric music, the impact TikTok has on the way music is consumed and shared is hard to deny and unwise to ignore.

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