As a marketer, you know that digital content such as blogs, videos and social media are integral to your marketing strategy, but you may find it difficult to track the frequency with which you post digital content.
Luckily, HubSpot surveyed over 1,200 marketers to determine how often you should be publishing content across different channels. Here’s what you need to know.
How often do marketers publish content?
Our survey found that 34% of marketers publish content several times a week, and 33% publish content once a day. Only 13% reported publishing content several times a day, 10% said weekly, 6% said several times per month, and 4% said once a month or less.
But which posting frequency is most effective? Well, the majority of marketers (35%) who publish once per day rated their 2022 marketing strategy as effective.
Interestingly, we found that 33% of marketers who published several times a week said their marketing strategy was effective, 39% rated it neither effective nor ineffective, and most (43%) rated it ineffective. .
However, how often you should post content depends on when your audience is most active online and on different platforms.
How often should you post content?
To figure out how often you should post content, consider your audience behavior and your content display, you can conduct a website audit To measure your blogs and web pages. you can also perform a social media audit To do the same for your social media channels.
After completing your audit, you’ll have a comprehensive analysis of your content’s performance and your audience’s behavior. You will then be able to determine how often you should post content for each channel.
While the ideal posting cadence can vary from organization to organization, there are some factors marketers should be aware of when posting content.
How Often Should Marketers Post Blog Content?
how often do you publish blog posts depends on your goal. For example, if your main goal is to boost organic traffic, we recommend posting optimized content as often as possible. To keep your blog posts fresh and consistent, consider educational content like how-to lists and campaign round-ups. Running out of ideas? check out 101 Blog Post Ideas for inspiration.
For organic traffic, small blogs should post new content 3-4 times a week and large blogs should post new and updated content 4-5 times a week.
If your goal is to increase brand awareness, you may not need to post as often as you would for organic traffic. That’s because you’ll be more focused on building your brand voice than growing numbers. You will need to diversify your posts and focus on providing informative content to increase brand awareness.
We recommend small blogs to post new content once or twice a month to increase brand awareness. In such a situation, big blogs should post new and updated content 3-4 times a week.
How Often Should Marketers Post Social Media Content?
how often do you post on social media Depends on the platform and how it works. For example, Twitter is a chronologically-based social media platform – so posting at a higher frequency is better for visibility.
Facebook, on the other hand, is algorithm-based, so your posts should be about quality more than quantity. In fact, we found that posting on facebook More than five times per week can drop off ROI significantly.
However, every social media app is different, and there are exceptions to the rule. For example, TikTok is algorithm-based, but creators are encouraged to post 1-4 times per day to increase visibility.
How Often Should Marketers Post Video Content?
The frequency with which you post video content will vary depending on the platform, but a great rule of thumb is to include video content in your blog and social media content wherever possible. So, every time you post a new blog, try to find a way to include a video. For example, you can embed TikTok videos and YouTube videos or create new videos specifically for posts.
Now that you know how often you should be posting content, you are ready to create your 2023 marketing strategy.