Best time to post on social media in 2023 [New Data]

Social media is one of the best ways to grow your brand and the great content you are creating. But it’s not enough to just post social content whenever you feel like it – posting at some times performs better than others.

Marketers determine the best time to post on social media in 2023

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So, what’s the best time to post on each social media channel in 2023? we 1000+ Social Media Marketers Surveyed And got the answer.

best time to post on instagram

In 2022, Instagram is expected to surpass 2 billion monthly users, with most of its base accessing the platform via mobile.

best time to post on instagram

  • Best time to post, on average instagram Mid to late evening and mid to late afternoon in industries, especially from 6 pm to 9 pm, 12 noon to 3 pm and 3 pm to 6 pm.
  • The best day to post on Instagram is Saturday. The worst is on Monday.
  • The worst times to post are:

best time to post on facebook

Marketers report nearly identical numbers when it comes to the best time to post Facebook As they do on Instagram.

best time to post on facebook

  • On average, the best times to post on Facebook across industries are in the evening and mid to late afternoon, specifically between 6 to 9 p.m. and 12 noon to 3 p.m.
  • The best days to post on Facebook are Friday and Saturday. The worst is on Sunday.
  • The worst times to post are:
    • From 6 am to 9 am.
    • From 9 pm to 12 midnight.

The industries that have the most success with early mornings are government and non-profits.

best time to post on twitter

Marketers report that this is the best time to post text-based social media platform It is between 9 a.m. and noon.

best time to post on twitter

  • 23% of marketers surveyed say the best time to post on the platform is 9am to 12pm, followed by 12pm to 3pm, then 3pm to 6pm.
  • Like Instagram and Facebook, Friday is the best day to post on the platform, and Wednesday is just as good.
  • worst time? Early morning. Especially at 6-9 in the morning.

best time to post on linkedin

tentative 31% of US adults use LinkedIn To network and share your professional endeavors. It’s no surprise that it’s the only social platform to report the weekday as one of the top days to post.

best time to post on linkedin

  • Aim to post on LinkedIn between 9 to 12, 12 to 3 or 3 to 6.
  • The best days to post are Monday, Wednesday or Tuesday, in that order.
  • The lowest performing days are Sunday and Saturday respectively.

Best time to post on Pinterest

Best time to post on Pinterest

  • best time to post on pinterestt is between 3 pm and 6 pm.
  • The second most popular time is 6 – 9 pm, chosen by surveyed marketers in defense or aeronautics, chemical and metals, and agriculture, food and beverage.
  • 29% of marketers say the best day to post on Pinterest is Friday, and the worst is Sunday.

Best time to post on YouTube

82% of American adults use youtube and data from A 2022 Pew Research Study Shows that its reach is growing. So, how can you get the best access to the platform? Let’s dive in

best time to post on youtube

  • Post between 6 p.m. and 9 p.m. (23%), 3 p.m. to 6 p.m. (22%), and 3 p.m.
  • 18% of marketers surveyed recommend posting on Friday, while 16% say Saturday is the best day to post.
  • Tuesday is the worst day to post on the platform between 6 am to 9 am.

The most popular time frames for emergency services, agriculture, food and beverage, and transportation businesses are 3 p.m. to 6 p.m.

best time to post on tiktok

From 2020, TIC Toc has become known short form video Platform for Gen-Z and Millennial consumers.

best time to post on tiktok

  • The best time to post is 6 to 9 PM, 3 to 6 PM and 12 to 3 PM.
  • For B2B brands, Saturday and Thursday are the best days to post. For B2C brands, it is Saturday and Sunday.
  • Although energy and utilities and manufacturing and materials brands find success with posting between 6 and 9 a.m., most marketers don’t recommend it.
  • The best days to post on TikTok are Fridays, and the worst days to post are Mondays and Tuesdays.

Creating an Effective Posting Schedule

Although each social network sees an increase in its engagement during specific hours and days of the week, you need to tailor your approach to your audience.

If you don’t have enough data yet, use this data as a guide. Once you begin posting regularly and have collected data, review it to determine when your audience is most active on the platform and what posting schedule they respond most to.

You may find that certain types of content work better when posted at certain times. For example, your videos may perform well when posted in the morning, while your images may perform better in the afternoon.

Editor’s Note: This post was originally published in 2017, but was updated for comprehensiveness.

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