7 Best PPC Agency Software to Optimize Your Workflow

As your PPC agency grows, you cannot afford to repeat the same manual tasks and tedious processes over and over again. Instead you would rather spend your valuable time serving customers and increasing your sales, wouldn’t you?

you are lucky There is a whole bunch of useful tools and software for PPC agencies Which can help you get a leg up on the competition.

Do you want to automate weekly tasks (such as reporting—Oh), improve your ability to serve and meet your customers’ needs, or get help bringing in more customers, let’s take a look at some of the most useful PPC tools on the market.

Even better? Most of them have a free trial periodSo that you can test them out before committing to full time work.

Tools for Improving Your PPC Workflow

1. AdEspresso

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels including Facebook, Instagram, and Google Ads.

The main advantage of using AdEspresso is that it Saves you spending your day jumping between tabs and accounts,

When you start using it, you can add your customers to your ad accounts in just a few clicks so that you can reduce the number of emails that usually go through the onboarding phases.

Once your client accounts are created, you can set up your advertising campaigns across all channels within the platform and make edits as needed.

There is also a report generator that lets you send white label PPC reports directly to clients in minutes, saving you hours of manual work each week if you typically need to send weekly reports to many clients.

price ceiling: Starts at $49 per month


  • Manage all client ad accounts from one dashboard
  • Client Onboarding Portal to collect account permissions
  • Automated White Label Reporting

2. Detective

Spyfu is a competitor monitoring tool Help you find the keywords and terms your competitors are bidding on,

You plug into a company’s website, and SpyFu will find the keywords they’ve been bidding on both currently and in the past, give you an estimated monthly budget, and how long they’ve been bidding on particular keywords .

You can use that information to:

  • give your information bidding strategy when creating a campaign
  • Add real competitive data to your client pitch deck
  • Generate reports showing your client’s performance compared to competitive benchmarks

In addition to viewing raw bid data, you can also download advertising copy Use and highlight keyword groups where the competition is seeing good results.

price ceiling: Starts at $39 per month


  • Identify your competitors’ top keywords
  • Estimate the expected monthly budget for keywords to compete for
  • Historical data on competitive ad accounts

3. bulge

unbounce is a conversion intelligence created the platform to Helps you create landing pages that convert for your customers,

The first major feature is the Smart Builder. The drag-and-drop builder lets you create professional landing pages in minutes without any coding knowledge. The builder also pulls data from billions of conversions to give you insight into whether headline copy Or will the layout you’re using be successful in practice.

You can create templates and reuse them for multiple clients and tailor your landing page messaging with smart copy AI-powered copywriting tool Using the clues you’ve provided about your client and goals.

Since your PPC agency is all about results, you will also find the Smart Traffic feature very useful. It tracks conversion rates on your different landing page types and will suggest deactivating underperforming pages to ensure that the return on ad spend for your customers is as high as possible.

price ceiling: Starts at $89 per month


  • Easily create high-converting landing pages for your customers
  • AI copywriting tools to help you create compelling headline copy
  • Automatically rotate the landing pages shown based on which ones are converting

Tools to grow your pipeline and close deals

1. quickmail

No matter how good you are at running a customer campaign, new customer acquisition doesn’t happen if you don’t put in the work to make it happen.

Quickmail is a cold email platform Help you reach sales prospects and start more conversations over email, After sourcing your prospects and finding their email addresses, you can write personalized email templates and mass-send them to your leads.

You can use the features of QuickMail to ensure that each email is unique and personalized with your prospect’s name, company and any other details you need to ensure that you land in their busy inbox. look different.

When your email templates are ready for your campaign, QuickMail will automatically reach your prospects at scale. If they don’t respond, you can automatically contact them.

QuickMail also comes with a free auto-warmer plan, which will improve your email deliverability and ensure that your emails never end up in spam folders.

price ceiling: Starts at $49 per month


  • Send personalized cold emails and start conversations with qualified prospects
  • Automatically follow up if there is no first response to your email
  • Deliverability tools to make sure your emails always arrive in your primary inbox

2. scrap

Before reaching out to a prospect, you need their verified email address. are various Free and Paid Email Finders is on the market, but Scrapy works well and has an entry point of $39 per month.

Scrapy lets you search email in a few different ways. Using the extension while browsing LinkedIn or company websites, will scrape will show you if it can find a verified email address for your prospects,

If you have a spreadsheet full of prospects you plan to reach, you can upload the sheet to Scrapy, and it will add verified email addresses for each person, plus any others.

Sourced emails are double-checked for accuracy to help avoid issues with your cold emails bouncing and improving deliverability.

price ceiling: Starts at $39 per month


  • Receive potential emails from LinkedIn profiles and company websites
  • Source emails in bulk from a spreadsheet of potential names and company names
  • Flag duplicate emails in your list to avoid double-emailing possibilities

Tools to improve your daily workflow

1. hubspot

You can grow your PPC agency only if you are organized. Have a CRM Like HubSpot Essential to staying on top of your sales pipeline and closing as many new customer deals as possible,

You can also integrate HubSpot with your cold email software, Whenever a sales lead responds to your outreach campaigns, you can automatically create a new CRM record for them with the details of the conversation.

You can add details like estimated contract value, see when you last had contact with the prospect, and add reminders for important dates and moments in the sales process.

There’s no limit to the size of the team you can join, so everyone in your agency can log in, keep their client records up to date, and manage deals as they’re in progress. You can also use it to keep track of conversations with existing customers to ensure that the details you have are always up to date.

HubSpot can get expensive if you’re using other tools in the ecosystem, so consider this if you’re looking for other good CRM options pipedrive, copperAnd salesmate,

price ceiling: Free to use


  • add it to all your sales and marketing tools
  • track deal and pipeline price
  • Create reminders for when to follow up with prospects

2. Zapier

Zapier is an automation tool lets you connect different apps, This means you can save development time and hours to build custom workflows for you but still get the benefits of sales automation in your agency.

Zapier connects with Unbounce, and you can use it to trigger actions when leads interact with your landing pages. For example, if one fills Contact Form On your website, you can ask Zapier to send those details to your clients in a form.

Here are some examples of workflows you can set up using Unbounce and Zapier:

It is a powerful platform to upgrade your agency workflowAnd once you start using Zapier, you’ll be saving hours every week and potentially thousands of dollars every year on the cost of building workflows in-house.

price ceiling: Free plan available, paid plans from $19.99 per month


  • Connect almost any software or tool you use
  • No coding knowledge is required to use it
  • Create conditional workflows that include multiple steps and apps

Choose the Right Tool for Your PPC Efforts

There are tons of tools that can help you upgrade your tech stack and run your agency more efficiently.

That said, don’t get bogged down in finding new tools to optimize the parts of your workflow that don’t need optimization. rather than, Look for the areas in your agency that you’re spending the most time on, and see if there’s a way you can use a tool to reduce the manual work involved.,

The more repetitive tasks you can free up with the right tools, the more you can focus on serving your customers and generating a higher ROAS for them.

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