Ever found yourself scrolling through a page, wishing you could get somewhere faster? Sure, titles help when it comes to finding something specific on a page. But sometimes, a shortcut is good to reach your destination directly.
That’s where a simple, little tool like Anchor Links comes in handy. An anchor link lets a visitor jump between sections of a page., This subtle design technique enhances the overall user experience by guiding visitors, ensuring they see the most important elements your page has to offer. not only this, but Anchor links can help your visitors move along in the conversion process,
Anchor links can take a variety of forms, but They usually appear as hyperlinks or arrow buttons., Anchor links can be animated to attract attention. When you animate an anchor link, you can have the text flash a different color when you hover over it.
Want your readers to sign up for your email list? Or save them from having to scroll all the way down to the very end of the page? If you have a specific conversion goal in mind, you can use anchor links to get your visitors where you want them to go.
How to use anchor links on your landing page
You want your call-to-action (CTA) button to be as visible as possible, the last step towards a conversion. add anchor link to a cta button Shortens the customer conversion path.
This example is from San Frans rest Uses the CTA “Build Yours” as an anchor link for visitors. The button brings them to the section of the page where they can start customizing and place an order right away. Looks like this anchor link worked so well that they all sold out!
social proof Builds trust with visitors, so it’s no surprise that marketers of all stripes are eager to incorporate it into their landing pages. Customer testimonials show potential customers that people have found value in your product. Social proof can inspire your audience to take the next step – but only if people read it. To highlight social proof on your page, use an anchor link so visitors are more likely to pay attention to this section.
noise The landing page includes an anchor link to bring visitors to their social proof section. Their “wall of love” showcases all the social posts from customers who dig their products.
Landing pages can be packed with information, but it’s important to keep them as uncluttered as possible to encourage visitors to engage with the content. If your goal is to collect leads with your content, an anchor link serves as an extra push to guide them to the next step. It can guide a user directly to a contact form such as a lead capture form.
Banyak Surf Adventure The one-page site’s design is minimal and makes the most of anchor links for navigation. Their “Booking” button on the top menu bar takes visitors to the bottom of the page where they can get in touch immediately to learn more about their next adventure.
table of contents
TOCs are roadmaps of content that help visitors know where they are going and how to get there fast. These visual bookmarking tools provide an easy-to-digest, high-level view of what your page has to offer. So, why not turn them into anchor links? Turning TOC elements into anchors makes it extremely easy for visitors to navigate your page. Your users will probably be very happy that they don’t have to scroll as far to find what they’re looking for.
In Cyber Sprouts articles on why TOCs are important for your blog posts, they include a TOC of their own for readers to use as a navigational tool (it’s only natural). Hyperlinks serve as anchors to lead readers to specific subheadings of the article.
Short Links for Big Results
Anchor links are beneficial to you and your visitors. they can do Make life easier for your visitors by giving them visual cues to quickly find where they want to go on your page. And they are a great way to point your visitors in the right direction.
That said, avoid harsh, overused text for anchor links like “click here”. Most of us like to have more context before clicking on something. It’s best to stick with a more compelling CTA copy.
Anchor links are just one of the small ways you can improve the visitor experience on your landing page. start monitoring performance of your landing pages To find out which other tricks get your page converting.