31 Influencer Marketing Stats to Know in 2023

Harnesses the Power of Influencer Marketing a rumor — and measures it through social media. As a result, it has become a major marketing strategy in 2023.

Here, we’ve gathered 31 statistics to give you a better picture of the influencer landscape, its effectiveness, and which platforms are gaining the most traction in this space.

Let’s dive in


table of contents

Influencer Marketing Landscape

Influencer Marketing Effectiveness

micro influencer statistics

influencer marketing on instagram

influencer marketing on tiktok

Influencer Marketing on YouTube

influencer marketing on facebook

influencer marketing budget

What is Influencer Marketing?

Together influencer marketing, brands hire online influencers to promote their products or services. This makes influencers the middleman between brands and their audiences.

While a recommendation from a friend or family member is valuable, it is only a one-to-one conversation. but with influential peopleThis interaction can happen with hundreds, thousands or even millions of people.

Plus, influencers work hard to earn their audience’s trust, making their recommendations more persuasive than other forms of advertising.

For all the above reasons, influencer marketing has become one of the fastest growing marketing strategies today. So, if you want to tap new audiences online, working with influencers can be a powerful way to do so.

Types of Influencers

Influencers fall into different levels of “celebrity”, usually based on the size of their audience. The three most common types are macro, micro and nano. Let’s take a closer look at each.

macro influencers

Macro Influencers are a step down from traditional celebrities and mega-influencers. He has a major online presence, commanding anywhere from 100,000 to 1 million followers. Furthermore, they have a wider audience than micro and nano influencers because they cover a range of topics (instead of being narrower).

subtle influencers

More than half of the marketers who invest in influencer marketing work with subtle effect, A micro influencer has 1,000 to 100,000 followers. Their content usually revolves around a specific topic, passion or niche, making them respected experts in their field.

nano influencers

Nano influencers have the smallest audience out of the three, but generally have the most engagement. These influencers have less than 1,000 followers and operate within a super niche community. They have built an active and loyal community that is sensitive to recommendations.

Typically, nano influencers work with brands for little or no pay, instead receiving free products in exchange for reviews or endorsements on social media.

31 Influencer Marketing Stats to Know in 2023

Influencer Marketing Landscape

1. In 2022, the valuation of the influential market in the US was at a record high 16.4 billion,

2. 1 in 4 marketers Take advantage of influencer marketing now.

3. 72% of Gen Z and Millennials Follow influencers on social media.

4. 89% marketers Those who are currently involved in Influencer Marketing will increase or maintain their investment in 2023.

Influencer Marketing Statistics

5. 17% marketers Plans to invest in Influencer Marketing for the first time in 2023.

6. 38% of marketers Says his top goal in 2022 was to generate sales thanks to influencer marketing.

Influencer Marketing Effectiveness

7. 50% of Millennials Trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities.

Influencer Marketing Statistics

8. 92% marketers Believes that Influencer marketing is an effective form of marketing.

9. 33% of Gen Z-ers Have purchased a product based on the recommendation of an influencer in the last three months.

micro influencer statistics

10. Generate micro-influencers up to 60% more engagement than macro influencers.

1 1 44% of marketers Says that the biggest advantage of working with micro-influencers is that it is less expensive.

12. 56% of marketers Who invest in influencer marketing work with micro-influencers.

Influencer Marketing Statistics

influencer marketing on instagram

13. Was Instagram most used Influencer marketing platform in the United States in 2022.

14. 72% marketers Using Instagram for influencer campaigns in 2022. This number is projected to increase by 4.1% in 2023.

15. were 3.8 million posts Tagged with #ad on Instagram in 2021.

16. Living and beauty were most popular categories among global Instagram influencers in 2021.

17. In 2021, 86% marketers Enabled shoppable actions in your Influencer marketing campaigns on Instagram from United States.

influencer marketing on tiktok

18. 45% of marketers Used TikTok for Influencer Marketing campaigns in 2022. This number is projected to increase by 4% in 2023.

19. Receives a TikTok from a macro-influencer (someone with 100,000 to 1 million followers) 38,517 views on average,

Influencer Marketing on YouTube

20. 28% consumer From the United States reports at least one Virtual Influencer is followed on YouTube.

21. Dance, Music and Gambling were tthe most popular categories For YouTube influencers in 2021.

22. YouTube Micro Influencer (100,000 to 1 million followers)) has the highest engagement rate On the stage.

23. YouTube was in 2021 most popular platform Gaming influencers to watch for users in the United States and Great Britain.

influencer marketing on facebook

24. 52% of marketers Leveraging Facebook for influencer marketing campaigns in 2022.

25. Influencer Video Account 60% video views on Facebook in the United States in 2022.

influencer marketing budget

26. In 2022, 39% of marketers Invest 10 to 20 percent of your marketing budget in influencer marketing.

27. On average, businesses generate $6.50 in revenue For every $1 invested in Influencer Marketing.

28. In 2022, Influencer Marketing Spending to Grow to $3.69 Billion 4.14 billion in america

29. The average cost per post of a TikTok mega-influencer (a person with 1+ million followers worldwide) was $1,034 dollars In 2021.

30. The average cost per post from an Instagram mega-influencer (person with 1+ million followers worldwide) was $1,200 minimum In 2021.

31. The average cost per sponsored video from a YouTube mega-influencer (someone with 1+ million followers worldwide) was $2,500 minimum In 2021.

over to you

We hope this round up gives you a better picture of the influencer marketing landscape in 2023, as well as a glimpse into the platforms that can take your influencer campaigns to the next level.

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