25 Nonprofit Marketing Statistics for 2023

Being a nonprofit marketer is tough. You’re often left wondering whether it’s okay to spend some of the money on marketing your fundraiser, or if you should just be spending it on the cause.

Volunteer working at a non-profit organization

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However, marketing Exclusively for Nonprofits – nothing could be more important to the well-being of your beneficiaries. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world.

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond.

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Why Marketing Matters to Nonprofits

Nonprofits that invest in marketing can have a greater impact. They have been able to expose their non-profit organization to more people.

“Nonprofits have to use marketing tools and tactics to tell their stories, spread their impacts, and garner support from the larger community,” says Joshua Fieldsco-founder of non-profit organization next step program,

“The more engaged we are in the community, the more families we reach, the more services we provide, and the more resources we can generate.”

Setting aside a budget for marketing can increase the impact of your message, the amount of money you raise, and the number of volunteers you can have. Other benefits include:

  • Raising awareness for its mission.
  • Attracting new donors and supporters.
  • Build relationships with current donors and encourage donor retention.

To effectively build your strategy, you need to understand the landscape of nonprofit marketing. We’ll explore the essential trends in the next section.

Nonprofit Marketing Statistics

state of charity

User generated content from Nonprofit Marketing Trends, The Trevor Project

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Which Nonprofit Marketing Channels Drive Results

Funrez's biannual Global Trends in Nonprofit Marketing Statistics report

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Direct fundraising budget share by channel

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Nonprofit Social Media Statistics

Nonprofit Marketing Communications Expectations Across Generations

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How users want to donate

getting the most out of your strategy

One thing remains constant with these statistics: Data-driven decisions are more important than ever.

Invest in a nonprofit technology that tracks and provides visibility into all of your data. Be sure to stay up to date with changes in the nonprofit marketing world and trends.

non profit trends

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