11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

twitter is going through many changes Over the past few months, that has prompted some brands and marketers to consider whether they should consider leveraging other platforms.

A woman stands outside while browsing Twitter options on her phone.

Here are some options if you want a backup in case Twitter changes too much or doesn’t have room for your brand. Keep in mind that by including this list of alternatives, we are not suggesting that marketers should abandon Twitter strategy or primarily switch to the strategy that works for them. We are only providing similar platform options for those who are preparing for possible future pivot.

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Top 3 Best Twitter Alternatives

These alternative social media have Twitter-like features.

1. Mastodon

Launched in March 2016, Mastodon is about 2.5 million monthly users, Like Twitter, the platform allows users to post and follow their favorite people and organizations, and to like and repost content. However, there is a big difference between Twitter and Mastodon. While Twitter is a single platform, the mastodon is A “federation” consisting of interconnected, independently operated servers.

These interconnected servers are called “fediverse” and each server has its own rules. As a user, you can interact with users of other services outside your own, but the rules of the server you specify determine what you can do. If you don’t like your server, you can switch to another server, but then you have to follow the rules of your new server. However, when you move to the new server, you can maintain the relationships and connections you made in your original server.

Mastodon emphasizes community, so marketers may find it difficult to find their footing in the association for their business.

Pro Tip: If you are interested in axles, I would suggest investing in influencer marketing To connect with your target audience on Mastodon.

2. Hive Social

Hive Social was launched in 2019 and is about 2 million users, The mobile-only app looks similar to Twitter, allowing users to scroll through the platform and “heart” and repost content. Users can also use hashtags to find the desired content or audience. But that’s where the similarities stop.

Unlike Twitter, Hive boasts a very simple chronological feed, rather than an algorithm-based one. It also doesn’t have a character limit, allowing for longer posts similar to Tumblr posts.

And finally, Hive Social is more customizable than Twitter. Users can choose a background color for their profile, and add their pronouns and astrological signs. One unique customization feature that stands out is the ability to sync your Apple Music or Spotify account and play a song or two for users who visit your profile.

For now, Hive Social doesn’t have a “verification” feature like Twitter, which could pose a problem for brands and content creators concerned about impersonating users.

Pro tip: Should you decide to pivot to Hive Social, you should know that the app is only run by three people who are still working on individual bugs as more people flock to the app. is a bug app crash prone Since the huge influx of users.

3. Cohost

According to its website, Cohost is a web-only social media platform with over 111,000 users., was launched on the platform February 2022 And it’s invite-only for now.

Like Twitter, Cohost allows users to follow other users and share, like, and post comments under posts. However, users cannot publicly like a post or see who or how many people follow another user.

The platform also doesn’t allow ads, has no character limits, and has no recommendation algorithm — so posts appear in chronological order and can be very long.

Pro tip: Cohost is also different because multiple people can co-own the same Page — a great feature for brands and content creators doing collaborative projects.

Twitter Alternatives for Building Community

If you’re looking for a social media platform that allows you to build a community around your brand, the following platforms are worth a look.

4. Reddit

The longest running app featured in this blog, Reddit was founded in 2005 and has 430 million monthly active users. Reddit is a social sharing site divided into thousands of smaller communities called “subreddits”. Each subreddit is dedicated to a particular topic. Most subreddits have their own community rules that users are expected to follow.

Users can submit links, pictures, videos, questions and information for other users to vote on. The more likes a post gets, the more visible it becomes. The more downvotes a post has, the less visible it is.

Marketers can host question-and-answer forums called Reddit AMA’s (Ask Me Anything) to engage with their audience and answer questions about a product or service. Marketers can also be active in subreddits that correspond to the niche.

Pro tip: Reddit has it too reddit ad Features that marketers can use to stand out on a website, measure the success of their content, and connect with their target audience.

5. discord

discord is a voice and chat platform that launched in May 2015, and is now defunct 150 million monthly users, Users are able to start and join various servers within the platform to discuss niche topics or connect with their favorite creators.

Pro tip: The platform doesn’t have any native advertising tools, but it’s a great opportunity for brands to engage in discussions with their audience about shared topics of interest in real time.

6. Tumblr

Microblogging website Tumblr was launched back in February 2007 and now boasts 135 million monthly active users, Tumblr allows users to share text, photos, videos, quotes, music, and more in an infinitely scrolling blog format. The platform seems to be experiencing a resurgence in popularity. In fact, between October 4, 2022 and November 17, 2022, there were over one million tweets about Tumblr.

However, if marketers are interested in taking advantage of the platform, it is important to note that the platform tends to attract a younger and more alternative crowd. About 2 out of 5 users on Tumblr are between age 18-25 And most of the media on the platform appeals to Millennials and Gen Z.

Pro tip: Niche products and clothing lines typically do well on the platform, along with fandom content.

Twitter alternatives for audio content

One of the most popular features of Twitter is twitter space, which allows users to host and participate in live audio conversations. Here are some social media platforms that have similar features.

7. Clubhouse

Launched in April 2020, Clubhouse skyrocketed in popularity at the start of the pandemic when many people were stuck at home and were looking for community. The audio-chat app attracted notable public figures and creatives such as Kevin Hart, Tiffany Haddish, Mark Zuckerberg, Ashton Kutcher and Malcolm Gladwell. They will use the platform to connect with fans and promote their work.

While the app’s popularity has since waned as other platforms dabble in audio chat, Clubhouse still boasts 10 million weekly users by mid-2022 — meaning the app still has a huge market to tap into. The audience is class.

Pro Tip: Marketers can use Clubhouse to conduct live conversations, Q&As, and panel discussions with their followers.

Twitter alternatives for short-form content

Twitter is mostly a micro-blogging and text-based platform, but it is common for marketers, brands and content creators to post short-form video content. Here are some alternative platforms that prioritize short-form video content.

8. IG Reels

is instagram 2 billion monthly active users, all of which interact with IG Reels. Instagram Reels was launched in August 2020 to compete with TikTok. Videos on IG Reels can be up to 90 seconds long, and users can add music, viral sounds, and various special effects and filters to their videos.

Pro Tip: Users Can Earn Money Through Reels instagram reels play bonus program. This program is invite-only and allows creators to earn money based on the performance of reels, the number of reels created, and the creation of themed reels.

9. Youtube Shorts

Launched in September 2020 to compete with TikTok, YouTube Shorts is a short-form video section of YouTube that boasts vertical videos that are 60 seconds or less in length. As of June 2022, YouTube shorts have accumulated 1.5 billion monthly active users and finish 30 billion daily views from global users,

Another incentive for YouTube to move towards Shorts is its future monetization program which will launch in 2023. Beginning in 2023, creators can apply for the YouTube Partner Program by meeting a threshold of 1,000 subscribers and 10 million short views in 90 days. According to YouTube, both current and future YouTube associate members will also be eligible for revenue sharing on the shorts.

Pro tip: Marketers can tease longer content like longer videos and podcasts by condensing compelling snippets into YouTube shorts.

10. IG Reels

is instagram 2 billion monthly active users, all of which interact with IG Reels. Instagram Reels was launched in August 2020 to compete with TikTok. Videos on IG Reels can be up to 90 seconds long, and users can add music, viral sounds, and various special effects and filters to their videos.

Pro Tip: Users Can Earn Money Through Reels instagram reels play bonus program. This program is invite-only and allows creators to earn money based on the performance of reels, the number of reels created, and the creation of themed reels.

11. Tiktok

With 1 billion monthly active users, TikTok was launched in 2016 and brought short-form video to mainstream popularity at the start of the pandemic. While there are many ways to monetize content on TikTok and paid advertising is available, brands and marketers often need to leverage influencer marketing on the platform to connect with their target audience.

This is because many of TikTok’s users are young and fall into the Gen Z demographic, and Gen Z are less keen on brands’ content and more interested in people’s content.

Pro tip: TikTok videos can also be reused in Instagram reels and YouTube shorts to give them a second life in front of a wider audience.

If your current Twitter strategy has been successful through all of the platform’s changes, you may not need to look for an alternative. However, if you’re looking for a new platform to pivot to in case Twitter changes too much for your brand, you now have 11 new platforms to check out.

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